Welcome to Premier Lincoln, Your Luxury Destination
We're excited to welcome you into the Premier Lincoln family and introduce you to a new and rewarding way to buy and own a new Lincoln vehicle. As the leading Lincoln dealer in Brooklyn and its surrounding boroughs, we offer an incredible experience you won't find anywhere else. But what does that experience look like? What does it mean to invest in a Lincoln, and what makes us the best choice to handle all your Lincoln needs?
The Lincoln Legacy
Lincoln is synonymous with luxury in America and has been since 1917 when Henry M. Leland founded this automotive company. By then, Leland was a key player in the American automotive landscape, co-founding Cadillac in 1902 and managing the company with his son, Wilfred, for the next decade. By 1917, Leland resigned from Cadillac and opened the Lincoln Motor Company with plans to secure a contract producing Liberty aircraft engines to aid the war efforts.
Leland secured the $10 million contract, which paid for the Lincoln Motor Company Plant in Detroit. By the end of World War I, the plant assembled 6,500 Liberty V12 engines and then turned its attention to automobiles. In 1920, the Model L debuted as Lincoln's first automobile, but slow production wreaked havoc and led to financial turmoil for the company before it ever had the chance to get off the ground. Even then, Leland refused to give up; the company was placed in receivership and faced bankruptcy.
Although Leland's company was in trouble, Edsel Ford of the Ford Motor Company recognized Lincoln's potential as a luxury automotive brand. Edsel persuaded his father, Henry, to purchase the Lincoln Motor Company, valued at $16 million. Ford made the only bid at $5 million, with the court ordering a total purchase price of $8 million. That investment has paid off tenfold as the Ford Motor Company established Lincoln as its luxury brand.
The Premier Lincoln Culture
Henry Leland's legacy teaches a valuable lesson of persistence and perseverance. Leland refused to give up when General Motors' president, William Durant, wouldn't let Cadillac assist in production to aid the troops in World War I. Leland saw potential when Durant couldn't, which led to his forming the Lincoln Motor Company. Even with the company later facing bankruptcy, Leland's perseverance paid off as the Ford Motor Company took the reins and adopted Lincoln as its luxury line-the leading luxury brand in America's automotive landscape.
Perseverance pays off, which you'll experience firsthand at Premier Lincoln. While other dealerships are happy with the status quo, we believe our customers deserve more. We've persevered in opposition to what's considered standard practice and have thus built a culture ingrained in exceeding our customers' expectations. The result is an incredible, bespoke customer experience that celebrates your purchase, your role as a Lincoln owner, and your trust in us. It's a culture you won't find anywhere else but at Premier Lincoln.
Our Commitment, Our Promise
Whether luxury means getting behind the wheel of a Nautilus or Navigator, Premier Lincoln is proud to be your dealer of choice and help you bring your luxury dreams to life. Our commitment to you lasts a lifetime, from shopping our unmatched selection of models to helping you get the most out of your Lincoln for every mile ahead with our vehicle service center. There's nothing we can't handle when it comes to your automotive needs.
More importantly, Premier Lincoln values you as a customer. We respect your time and trust in us, promising never to take either for granted. If that's a partnership you're looking for, don't waste another minute; visit Premier Lincoln and experience a new level of luxury that ends with you in the driver's seat of America's leading luxury car brand.
